AI has evolved from a niche academic interest to a global phenomenon influencing our daily lives, from information to consumerism, academia to industry. How did we get here in so few years, and more importantly, what comes next? Is AI nearly complete, or do we still have a long way to go? What should someone interested in AI study in 2025, and what does the future hold for everyone? In this talk, I will discuss AI's transformative potential and prospects. We'll also examine the groundbreaking technologies that brought us to this point, including machine learning, neural networks, and natural language processing. Join us as we decipher AI's "black box" and discuss ethical implications, challenges, and opportunities in personalized education, climate change mitigation, and more. Discover what skills aspiring AI enthusiasts will require in 2025 and how AI may reshape the world around them.

In this session, we will explore the fundamentals of AI, going beyond the buzzword effect and highlighting why awareness and understanding of these tools are essential—not only for experts but for individuals and businesses alike. As technological innovation accelerates at an unprecedented pace, staying informed is more crucial than ever.

The adoption of AI in businesses has never been merely a technological issue but rather a journey that intertwines ethics, governance, and awareness. To truly embrace innovation, companies must develop adequate AI literacy, implement effective AI governance models and tools, and understand the transformative potential of Agentic AI. This approach offers multiple levels of adoption, allowing businesses to choose their entry point while maintaining control over their data and strategic direction. Andrea Cappelletti will highlight key moments and recent advancements that are making it possible to "do more with less," opening up new scenarios where artificial intelligence becomes accessible not only to major tech multinationals but also to European companies of all sectors and sizes.

Technology becomes transformative only when it is accessible and democratic. Artificial intelligence is no exception. Only by embracing open and efficient AI models can companies tap into cost-effective solutions tailored to their needs and unlock the full potential of AI across all industries.

Discover how to revolutionizing AI for marketing by creating a human-like memory system. Learn about groundbreaking neocortex-inspired architecture that allows AI to maintain consistent brand messaging and adapt to complex marketing concepts. We'll showcase how Fortune 500 brands are using our ontology-driven learning and graph-based retrieval systems to achieve success in personalized marketing campaigns. We will review some elements of the ethical AI frameworks required for compliance while boosting engagement.

In this presentation, we will introduce a recent proposal in AI that is called Retrieval-Augmented Generation (RAG). This technique is able to leverage the natural language capabilities of Large Language Model (LLM) to query a private database. You can literally ask questions about your data, without the need to fine-tune an LLM. We will build a simple RAG system using LangChain, an open source framework for writing applications for LLM. We will show with a few lines of Python that you can build a prototype system using a vector database like Elasticsearch.

In the era of rapidly evolving artificial intelligence, Europe is at the forefront of developing regulations aimed at ensuring the ethical and responsible use of AI. However, in a constantly shifting technological landscape, a crucial question arises: Is Europe’s stringent regulatory approach stifling innovation and global competitiveness, or is it laying the foundation for a sustainable and trustworthy future for artificial intelligence? This debate will bring together leading experts with contrasting viewpoints. On one side, some argue that excessive regulation stifles creativity and technological progress; on the other, proponents believe that well-balanced regulations can foster innovation by creating a trustworthy environment for businesses, investors, and consumers.

This talk explores how AI is profoundly transforming the world of work, requiring a strategic rethinking within companies and influencing how employees approach their daily tasks. The topic will be examined by combining data on the business landscape with insights from Italian workers.

Many AI models lack interpretability, as they do not provide justifications for their decisions. In this context, explainability methods are crucial for understanding how these models function and ensuring their transparent use, as highlighted by the AI ACT. In the business sector, they help identify variables that influence customers and employees. In medicine, they analyze biomarkers that support the diagnosis of neurological disorders. In Generative AI, understanding the decision-making process remains an open challenge.

As the U.S. attempts to further raise protectionist barriers against the export of AI technologies, China is making surprising leaps forward in both hardware and LLM models. Is a technological decoupling emerging between the two main poles of multipolar competition? And where should Europe position itself—persisting in alignment with the U.S. or attempting an arbitrage between the two?

Artificial intelligence is revolutionizing the world of content creation, offering increasingly advanced tools for generating text, images, and videos. But does this evolution represent a threat to content creators or an opportunity to innovate and enhance their work?In this talk, Luca Gervasi, Brand Ambassador at Monge, will share his experience in the world of marketing and content creation, exploring the relationship between AI and creativity. We will discuss how AI tools can support influencers and brand ambassadors in data analysis, content creation, and community management.Alongside Luca’s perspective, Monge will share its own insights on how AI can be integrated into a brand’s marketing and communication strategies. We will delve into how artificial intelligence is impacting the pet food sector and how a brand can leverage it to build an even stronger connection with its audience.We will also address an increasingly relevant question: can AI truly replace the human touch in content creation? Or is the future of creators a blend of automation and authenticity?A talk designed for marketers, brands, and content creators who want to understand how to make the most of AI without losing the human touch that makes every story unique.

Discover how ONLYOFFICE leverages artificial intelligence to transform the way we work with documents. In this session, we will explore innovative tools such as AI-powered assistance integrated into the document workflow, designed to enhance productivity and team collaboration. Experience the future of teamwork, empowered by AI!

Artificial Intelligence is transforming the healthcare industry, presenting both opportunities and substantial challenges. In this session, the speakers will discuss the key shifts in healthcare driven by AI, from business opportunities to the challenges of integrating AI into clinical practice.

Artificial Intelligence is a rapidly evolving field with a wide range of techniques and applications. In this presentation, we will focus on the mathematical and computational foundations of AI, taking a closer look at algorithms such as artificial neural networks and large language models. We will explore real-world use cases and discuss the challenges that practitioners are facing.

Generative Artificial Intelligence platforms, with their unique features, are well-suited to support the analysis of a target national market by gathering data and information, identifying counterparts, and assisting in contact activities with insights related to argumentation strategies. On a strategic level, these platforms can provide export managers and entrepreneurs with valuable elements to refine their assessments of the opportunity to enter an international market, offering useful suggestions to evaluate its maturity and competitiveness. This session aims to explore the practical use of the main tools, highlighting their limitations and possible alternatives.

In today's financial and insurance sectors, AI-powered chatbots are transforming how institutions assist clients with their inquiries and problem-solving needs. These chatbots significantly enhance the client experience by simplifying the process of accessing information, learning about services, or resolving issues. Leveraging resources such as documentation, knowledge bases, and educational materials has never been more efficient. This presentation introduces a cutting-edge architecture for designing and deploying chatbots, with a focus on key components like data modeling, Retrieval Augmented Generation (RAG), and semantic caching. We will outline a standard technology stack for implementation and include a brief demonstration to showcase the potential impact on user interactions. Additionally, you will be invited to explore an open-source project that puts this architecture into practice, encouraging further engagement and innovation.

Data, AI, GenAI… it seems like these are the only topics being discussed in companies today. However, behind this popularity lies a widespread yet dangerous myth: the belief that competitive advantage comes solely from algorithms, data, and technology. In reality, the successes and failures of businesses in recent months have shown us that the true key to extracting value from data lies in having the right people, with the right mindset, in the right roles. Taking data and AI to the next level is, first and foremost, a cultural and organizational challenge—one that requires specific expertise from both practitioners and leaders. Data professionals have an implicit responsibility to act as agents of change, navigating and leveraging the complex dynamics of power, culture, and informal networks within their organizations. Leaders, on the other hand, must break away from long-established patterns and rethink their approach to decision-making. In this talk, we will explore the main cultural and organizational barriers that hinder effective data management and AI adoption. We will conclude with practical, proven strategies to accelerate the creation of value from data and AI—starting today.

In this talk, we will explore how generative artificial intelligence is revolutionizing the content creation process, with a particular focus on ChatGPT, Perplexity, Gemini, and other cutting-edge AI tools. Through a series of concrete examples and case studies, we will discover how these tools can drastically improve the productivity of content creators, marketers, advertisers, and communication professionals.The talk will offer an in-depth overview of the capabilities of several generative AIs, highlighting their distinctive features and recent updates that make them indispensable for anyone who produces content daily. We will explore how these tools can be used at every stage of the creative process—from initial brainstorming to the production of the final content—covering research, multimedia generation, and optimization.We will present practical examples of how to effectively integrate these AI tools into your daily workflow, creating synergies between different platforms to maximize productivity. Additionally, we will discuss real-world case studies of companies and creators who have significantly increased their efficiency by using a combination of these AI tools, with concrete data on improvements in terms of time saved and the quality of the content produced.

2024 witnessed a surge of enthusiasm for AI, particularly Generative AI, but 2025 will be the year of awareness. Studies show that over 80% of AI projects and one-third of newly initiated GenAI projects will be abandoned. What are the causes of these failures? How can companies ensure that AI delivers value? We’ll address these questions with real-world experiences and practical examples, offering insights into what an AI or Generative AI project needs to achieve success.

Qual è il reale valore dell’AI per le aziende? Come trasformiamo progetti pilota in risultati concreti? Come possiamo evitare errori comuni? Attraverso casi reali di successo (e insuccesso), esploreremo le strategie per massimizzare i benefici dell’AI, innovare modelli di business e sostenere un’adozione responsabile. Ci confronteremo su come trasformare l’AI in un motore di crescita, su come affrontare le sfide di governance, compliance e sicurezza. Sei pronto a ripensare il futuro della tua azienda?

According to the new European Regulation on Artificial Intelligence, anyone using an AI system within their professional activities holds this role, with specific responsibilities and compliance obligations. But what does it really mean to be a deployer? What are the legal risks and ethical implications? In this talk, we will explore the concept of a deployer, outlining the compliance framework to follow and uncovering why this role is crucial in fostering ethical and responsible artificial intelligence.

Retrieval-augmented generation (RAG) aims at enhancing the caliber of responses generated by Large Language Models (LLMs). Beyond the information natively stored in the folds of the model, RAG connects the LLM to external sources of knowledge to augment the depth and quality of responses. RAG is the umbrella term under which most customer requests related to AI/LLM will ultimately fall: creating flavors of copilots for their own data. Creating tailormade clones of ChatGPT can be relatively easy if it only has to query an existing API, website, or even a collection of flat PDF files. However, in real-world scenarios, basic RAG tools are not sufficient: we'll explore advanced aspects such as loading business-specific data, the internal organization of data (chunking, document hierarchies, multi-level indexing), knowledge graphs, text-to-SQL, and query augmentation techniques. A critical aspect of these solutions involves addressing privacy and security challenges. This includes ensuring secure data ingestion pipelines, anonymizing sensitive information, and implementing mechanisms to prevent data leaks and injection attacks.

The GENS Generations Observatory research highlights a complex landscape in how different generations approach AI. The data reveals a significant openness among Baby Boomers to AI’s potential (with 80% holding a positive view), while Gen Z, despite their high usage of AI tools, maintains a more balanced perspective. This talk will analyze these generational patterns, exploring the diverse ways AI is used: from the creative applications of younger users to the efficiency-driven approach of Millennials, and the strategic adoption by senior generations. The goal is to identify effective models for intergenerational collaboration through AI.

Griptape Agents, integrated into ComfyUI, introduce an advanced framework for creating Agents to automate pre-production for visual content creation. By leveraging powerful tools, Griptape simplifies the management of critical roles such as storyboarding, narrative consistency, and dynamic subject updates in shots, automating content management for campaigns or video pre-production. Local content creation ensures protection for industrial assets while offering a secure ecosystem that harnesses the potential of tools like Flux, Sana, Cosmos, LTX, Hunyuan, and the limitless ComfyUI ecosystem.

The excitement surrounding GenAI is undoubtedly growing, with many companies and professionals enthusiastic about the potential these new technologies offer. However, after the initial peak of excitement, there is often a descent into the "valley of disillusionment," where high expectations clash with the realities of implementation. For SMEs, the real challenge is not simply adopting GenAI but understanding how to integrate this technology pragmatically and efficiently without being overwhelmed by the often-exaggerated promises that come with technological innovations. Which applications are truly useful and deliver tangible added value? How can SMEs avoid falling into the trap of initial hype and instead focus on sustainable, long-term solutions?

The GenAI tools we use today excel at processing unstructured text but struggle to make a real impact on structured data stored in enterprise databases. On the other hand, traditional solutions for querying these databases do not offer the same smooth and conversational experience we expect from generative AI. How can we bridge this gap? In this session, we will explore the challenges and opportunities of integrating GenAI with enterprise databases, demonstrating how to overcome technical barriers and provide users with a more natural, intuitive, and powerful data querying experience.

Bringing artificial intelligence from the lab to real-world marketing requires a clear vision and a well-defined strategy. The starting point lies in customer and user data—an invaluable yet often underestimated resource with transformative potential. In this session, we will systematically explore significant use cases across various industries and marketing objectives, analyzing algorithms, best practices, data, and enabling technologies. We will uncover how to turn ideas on paper into operational realities, maximizing the opportunities offered by current technologies while keeping in mind compliance and regulatory constraints.

AI agents are redefining how we automate business workflows, unlocking immense advantages in speed, productivity, and efficiency. However, designing autonomous AI systems introduces new challenges, from data quality and security to the reliability of modern Generative AI models. What are the key patterns and best practices? How do you build a modern, robust, and reliable AI agent?

In this session, we’ll explore MidJourney, the most advanced tool for image generation to date, starting from the basics and progressing to its most advanced functionalities. Together with Jacopo Perfetti, co-founder of PromptDesign.it, we’ll learn how to generate photographs and illustrations, apply various styles, lighting, and framing techniques, and edit images effectively.

In increasingly complex and interconnected ecosystems, both online and offline, attributing a specific result to a particular marketing channel has become more difficult. Advanced econometric tools are needed to understand the intricate relationships between various marketing touchpoints. From the expertise of the ISPD group, Rocket PPC—one of Italy's leading media agencies—and Dive, the group's martech arm, comes Waves, a Marketing Mix Modelling tool powered by AI. During this speech, Gabriele Contilli (General Manager of ISPD Italia) and Ludovico Gandolfi (Data Scientist at Dive) will discuss the market and technological context, the operational mechanics, and the theoretical foundations of these models, which are here to stay and revolutionize attribution. The proprietary Marketing Mix Modeling platform Waves will be officially introduced to the Italian market, along with a use case for an international client.

What does it mean to implement AI in a company today? Despite its growing adoption and continuous investments by businesses, there is still considerable uncertainty about its scope of application. What tools can help design and frame AI initiatives in a way that aligns with broader business objectives? And what approaches are effective for implementing an AI system while considering risks, constraints, and organizational aspects? Gianluca Salviotti will explore these questions, drawing from the topics covered in his book “AI Management” (Egea).

How can Gen AI support a sports organization, such as a professional league, in rapidly generating massive amounts of diverse content, thereby enhancing fan engagement and driving new revenue streams?

The roundtable explores the topic of synthetic data, first clarifying its potential and current key applications, and then addressing its challenges. Specifically, the goal is to discuss with experts from the academic and regulatory fields the main issues related to this emerging technology, suggesting ways to overcome them while also considering the policy proposals put forward by AWARE.

Are we sure that the most useful AI solution for a company must be based on large language models? And is it really relevant whether the LLM is Chinese, American, or European? While the debate on these topics is crucial from a socio-political perspective, in a business context, the question is much simpler: what does it take to grow, innovate, reduce waste, and create value with a good return on investment? Perhaps the AI that truly matters is not the one that talks the most, but the one that works for you. Let’s explore how to make it happen.

As AI transforms marketing through automation, hyper-personalization, and immersive engagement, it also opens the door to a darker side—AI-driven deception, misinformation, and fraud. This session will explore how malicious actors exploit AI to manipulate consumers, create deep fake-driven marketing scams, and spread disinformation at an unprecedented scale. Leveraging insights from the Darkside AI Initiative by Social Links, we will uncover real-world cases of AI misuse in marketing, discuss emerging threats such as synthetic influencers and fake brand endorsements, and outline strategies for businesses to defend against AI-powered deception.

A wave of innovations is transforming our devices, browsers, and the platforms we use—changes that will inevitably reshape the way we interact with the Internet. We seek answers rather than websites, chat with agents instead of people, and create images and videos without using a camera. And who knows what else we'll witness in the coming days, months, or years? How will we change—and, in turn, how will digital marketing evolve?

AI has already profoundly transformed the selection and development of the corporate workforce. In a world where candidates and employees have access to GenAI, everything changes. How should candidates be evaluated in this new scenario? And how can companies identify and develop unique skills within their workforce? In this speech, we dive into these challenges, providing solutions and ideas that companies are currently adopting.

La robotica dà un corpo all’intelligenza artificiale, rendendola capace di interagire con l’uomo in modo naturale e tempestivo. Nell'intervento si discuterà di come presso l'Istituto Italiano di Tecnologia vengono sviluppati robot collaborativi e dispositivi assistivi che si adattano dinamicamente e anticipano i bisogni umani, incarnando il futuro delle interazioni uomo-macchina, includendo sistemi di apprendimento ibrido e ottimizzazione per robot collaborativi mobili e a base fissa.

With artificial intelligence transforming search engines and traditional SEO practices losing their appeal, now is the time to leverage the industry's transformation and consider professional growth. This talk is dedicated to curious SEO professionals ready to explore a technical and stimulating SEO path to acquire the ability to analyze data and automate processes. The theoretical foundations needed will be explained, along with how to acquire them, what professional opportunities are opening up, and how easy it is to materialize this evolution with the help of artificial intelligence.

I will discuss the application of quantum convolutional neural networks (QCNNs) as a novel machine learning model to guide immune cell design. Chimeric antigen receptor (CAR) costimulatory domains govern the phenotypic output of therapeutic T cells. Classic CNN-based model reached 70% accuracy when predicting CAR T-cell phenotype. QCNN occasionally exceeds the CNN performance. Employing larger QCNNs may further enhance performance, resulting in a superior predictive tool for CAR T cell design.

Quantum computing harnesses the principles of quantum physics to perform computations beyond the reach of any other type of computer. Unlike traditional systems, quantum computers use qubits, leveraging superposition and entanglement to tackle complex problems more efficiently. While they won’t replace classical machines, they hold transformative potential in materials science, cryptography, and fields requiring the simulation of quantum physics. However, challenges like error correction and scalability remain critical to achieving practical quantum advantage.

In an age where LLM and AML algorithms have become part of everyday life for everyone, it has become a categorical imperative to stay up to date with the times. Public administration is increasingly facing security risks from actors who exploit the full potential of the technologies available on the market. To implement adequate defenses and create more resilient structures, the use of these very same technologies cannot be excluded, as long as they are ethically and properly used. If leveraged correctly, these technologies can greatly accelerate the fight against most cyberattacks. The advent of quantum computing and related technologies undoubtedly adds another layer to the attack/defense dynamics, and it is essential that Italy and Europe develop structures and expertise to make ourselves as autonomous and independent as possible from other international actors.

The talk will explore the concept of "self-transforming," where even a small 1% daily improvement, whether in humans or technology, can lead to exponential results. It will demonstrate how this approach can reshape not only the way we work with AI but also our own evolution, unlocking incredible opportunities for innovation. A journey of continuous improvement that, step by step, can lead to extraordinary destinations.

Discover how Copilot, Microsoft Generative AI, is transforming the way we work and create, making our lives easier and more efficient. In this talk we will showcase the latest advancements, real-world applications, and the transformative impact of Copilot and AI agents across various industries. Experience live demonstrations and hear success stories that highlight how Copilot seamlessly integrates into everyday tasks, acting as a trusted companion for your day to day tasks. Learn how Copilot and AI agents are not just tools, but partners that empower you to achieve more with ease and confidence. Don't miss this opportunity to explore the future of AI-driven productivity and innovation!

The AI Act is an ambitious piece of legislation. It aims to ensure that AI respects European values. To achieve this goal, the AI Act is not just a regulatory framework but also an integrative one, embedding itself within the European legal system and complementing existing digital regulations such as copyright protection and data protection. Artificial intelligence systems must comply with the protection of rights at all stages of their operations: from the moment data is acquired and entered into the system, through its processing, and up to its output. Throughout this process, the AI Act sets compliance standards and references existing regulations, such as Copyright and GDPR. The key word to ensure responsible AI, in my view, is governance. Governance requires that technology remains under control.

Why it is beneficial to promote collaboration in the age of Intelligence: the role of Italy and Europe in a global scenario to steer innovation towards a positive outcome.

How can new generations shape the future of artificial intelligence? In this interview, Alessandro Curseri will share his creative approach and experiences in developing advanced technological solutions. We will discuss how young talents can make a tangible contribution to the progress of AI, tackling global challenges and promoting responsible, sustainable, and accessible innovation for all.

 Popular science fiction riffs off the idea that a computer-controlled robot can be conscious. In this talk I will demonstrate that either such optimism is misplaced — computation is neither necessary nor sufficient for a conscious mind — or that a vicious form of panpsychism — whereby even the smallest rock can instantiate every possible conscious experience — is true. Computational AI can certainly conjure up images of dancing pixies, but it fails to offer a scientific explanation of mind.

AI is changing the economy as it has already happened only 24 other times in the past 10 thousand years with other technologies invented by mankind that have revolutionized society, with one big difference this time: the speed of AI propagation due to the absence of the need for new infrastructure. This new economic revolution will change the logic of business models and the very concept of work leading us to have to create a new social and economic balance in a new era of so-called self-capitalism, where capital will be preponderant of new business development. The Italian situation may be calmed to some extent by certain factors such as demographics and legislation, but the forces of international competition are already changing some of the balances to which we were accustomed.

As artificial intelligence becomes a cornerstone of competitive advantage, selecting C-level executives with the right AI expertise and mindset is critical. In this keynote, Fabio Moioli, an executive recruiter specializing in technology and AI leadership, will explore the essential criteria for identifying top AI-savvy CxOs. Covering key dimensions—strategy, processes, organization, culture, and skills—he will provide a structured approach to assessing leaders who can effectively drive AI transformation. Attendees will gain actionable insights into evaluating strategic AI vision, integrating AI into business processes, fostering an AI-ready culture, and ensuring that leadership teams possess both the technical fluency and ethical foresight needed to navigate the AI revolution successfully.

The Italian Economy and AI: +8% Annual GDP Growth Forecast by 2030By 2030, AI is expected to contribute an annual +8% increase to Italy's GDP. Part of this acceleration will be driven by the transformation of e-commerce, which is set to radically change its business model.Before this shift, we will witness a significant productivity boost across roughly twenty internal processes, such as:5% reduction in warehouse costs through AI-driven sales forecasting.80% decrease in product image production costs.20% increase in online food delivery sales enabled by voice-driven e-commerce.Translation cost reductions from 12 cents per word to 2 cents, combining AI with human review.The rules of the game are changing, and those who fail to adapt will risk being left behind.

AI Journey is a method I developed to help data analysts design and implement AI solutions in a strategic way within their organizations. In this talk, I will demonstrate how to leverage the framework to transform data into value, combining analysis, creativity, and key skills to bridge the gap between theory and implementation.

Artificial intelligence represents a powerful mix of opportunities for economic, technological, and scientific growth, alongside significant risks to society and democracy. Phenomena such as disinformation and algorithmic discrimination can deeply undermine the pillars of the rule of law, yet regulating these issues is far from simple. How can we strike the right balance?Oreste Pollicino and Andrea Dambrosio discuss these challenges, drawing insights from their book "Artificial Intelligence and Democracy" (Bocconi University Press).

From the pioneers and trailblazers of AI art to the latest innovations in generative artificial intelligence, we will explore artistic creativity in connection with the use of algorithms and AI in the 3.0 era. This session delves into the complex relationship between creativity and the artist in the face of AI, analyzing in detail the influence of datasets in the creation of new artworks that offer audiences unprecedented aesthetics. Topics will include the nature of human creativity versus machine-generated creation. The conference will also explore immersive art experiences and the future challenges in artistic production for AI artists.

At an even faster pace than the Industrial Revolution or the Internet boom of the 1990s, artificial intelligence is redefining the way we live and work, paving the way for new tools, new skills, and a new way of telling the world’s stories. AI will change journalism, but it will not replace journalists. Those who can harness their creativity, critical thinking, and ability to stand out will be able to use AI as an ally. This talk will be a journey into the future of information, exploring the tools we can already use and how we can guide the evolution of the industry.

Artificial intelligence in the technical analysis of financial markets, with a focus on the application of language models (LLMs) and advanced computer vision techniques. Innovative methods will be presented to decode financial charts, identify complex patterns, and generate accurate and timely insights, highlighting their impact on optimizing decision-making processes.

Awarded by Google at the global “Gemini API Developer Competition” for its social impact, VITE VERE is an app designed to support people with intellectual disabilities on their path to independent living. By integrating AI with a simple and intuitive interface, it provides support tools for managing daily life—ranging from home activities to mobility and work—through image analysis and voice guidance. An example of how technology can promote autonomy and inclusion.

AI Agents are transforming corporate organizational structures: IT is no longer just a technical support function but is emerging as the new HR department, orchestrating the integration between people and artificial intelligence. You’ll discover how the adoption of AI, combined with No/Low-code platforms, enables the delegation of entire workflows, freeing up resources from repetitive tasks to focus on strategic activities. A practical approach to making your company agile, efficient, and competitive in the era of intelligent automation.

AI is transforming business in every dimension. How can we tackle this challenge in a pragmatic and structured way?

A  study by FIND revealed that, between 2019 and 2023, the time between discovering a product and purchasing it in Italy increased by 30%. This significant rise is linked to the growing desire to find more information about potential purchases, coupled with the challenge of accessing truly relevant and decisive insights. Today, tools like ChatGPT, used as search engines, and new generative search engines like Perplexity aim to reduce the time from discovery to purchase by providing precise and personalized answers. This speech will present fresh data on how Italians are leveraging these tools to buy products and services more easily and quickly—both online and in-store. It will also explore what companies need to know to seize the opportunities offered by this new era of search-driven commerce.

Using GA4 in Combination with AI to Boost Business Performance by Predictively Integrating Online and Offline Channels.

Exploring why many AI integrations fail and how successful AI transformations are the ones that focus on human factors - from change management to skill development to psychological safety. Will also include very real and concrete examples and takeaways. This is a topic where I believe my background in both human-centred design and AI positions me uniquely to discuss the human elements often overlooked in technical AI implementations.

They never sleep, they never stop, they are faster, more precise, and smarter than we are. Today, they optimize our work, but what about tomorrow? How will communication evolve? From "Marketing Automation" to "AI Marketing Automation," as we wait to be replaced.

Elvis Tusha and Federico Rognoni engage in a discussion about the real impact of AI on creative processes. Is it an ally that amplifies originality or a constraint that standardizes innovation? The panel explores real-world cases, the contrasts between human intuition and algorithmic logic, and the future of creativity in a world where artificial intelligence is not just a tool but a new protagonist.

Following the entry into force of the European Artificial Intelligence Act, digital rights organizations, including the Hermes Center, continue to highlight significant gaps in the protection of human rights. Among the main concerns are exemptions for law enforcement and migration authorities regarding biometric recognition and the lack of transparency requirements.But the issues don’t stop there. Smart cities could also pose a potential threat to digital human rights, as they integrate controversial and flawed technologies such as facial recognition and other AI systems that may infringe on individual freedoms. The increasing use of these technologies heightens the risk of discrimination, particularly affecting vulnerable communities.Moreover, the proliferation of AI applications has facilitated the spread of deepfakes, which have also become tools in areas such as revenge porn, exacerbating privacy violations and threats to personal dignity, and raising urgent ethical and legal concerns.Ultimately, ensuring the ethical use of artificial intelligence requires a broad public debate—one that carefully balances its benefits with its risks, safeguards individual rights, and promotes a fair and inclusive society.

This talk explores how the fusion of arts and technology is pushing the limits of human potential, reshaping artistic expression, and expanding the possibilities of storytelling. As AI and creativity intersect, they challenge our notions of innovation and collaboration. How can we ensure AI complements rather than replaces human insight?Join this visionary discussion on how AI and human creativity can evolve together to create groundbreaking experiences.

Imagine being able to assess the financial health of a company or market at a glance. Syrto makes this possible by transforming complex data into clear and immediate visual representations. During his talk, Massimo Fariello will explore how this technology simplifies in-depth business analyses, accelerates strategic decision-making, and makes essential insights more accessible. A new perspective for those looking toward the future of business analytics.

Everyone talks about it, but few truly leverage it to transform their business. Achieving this requires processing power, data—not just public data but, more importantly, corporate and market context data—and cloud technologies. Oracle is uniquely positioned to provide insights into the usage models already in place today and those expected in the near future within organizations, including mid-sized companies.

Have you ever thought of the Golem as the first AI? Or of magical formulas as the first prompts, used to create actions and reactions from nothing? And of automated translation as a mirror reflecting social and cultural dynamics? We interpret reality subjectively, passing our biases on to machines while expecting objectivity from them.As a linguist with a degree in Anthropology turned Digital Marketing professional, I will explore an anthropological journey through the history of the relationship between humans and machines, humanity and technology, to uncover the strengths and weaknesses of a connection that shapes both our present and our future.

Intelligent agents (AI) are revolutionizing the way we work.In e-commerce, they describe products, resulting in higher conversion rates with less effort.
In management control, they assign cost centers to invoices, enabling controllers to focus on strategic decisions.
In sales, they handle orders, allowing sales teams to concentrate on selling.
In technical departments, they write technical proposals and documentation.These operational solutions are transforming businesses and enhancing work efficiency.

The integration of AI in companies happens by combining data and technology with policies and human skills. Here’s the consulting process I use, leveraging various tools such as stakeholder analysis, use case definition, data mapping, model definition, testing, training, and many others to make this integration a reality.

AI and robotics are transforming archaeology, opening new perspectives in research, conservation, and the enjoyment of cultural heritage. Their application allows for monitoring the deterioration of monuments, creating high-resolution 3D models, and detecting yet-to-be-discovered archaeological sites by automating complex processes and improving the analysis and protection of historical artifacts. In this discussion, two experts in archaeology and engineering will explore the potential of these technologies, examining how they can complement—rather than replace—human work in the research and enhancement of cultural heritage.

Two years after the arrival of ChatGPT, the journalism and publishing industries are still debating how (and whether) to use large language models. With the emergence of new players like DeepSeek, the same questions arise, yet the answers often remain superficial. In this panel, we will move beyond the generalist debate and focus on a key aspect: customization. We will explore how adapting AI models to editorial and journalistic processes can enhance newsroom workflows, making them more efficient and targeted. From source management to content production, from research to data analysis, we will examine concrete strategies for integrating AI without compromising the human role in the editorial process.

AI is no longer an option: it’s the tool that is redefining the way we manage eCommerce on a daily basis. It’s the partner you can brainstorm marketing strategies with, the one to help define content plans and optimize your catalog. In this talk, we will explore how an eCommerce manager or store manager can leverage AI to increase conversions, reduce costs, and scale their business. You’ll discover which tools you can integrate into your work right away to be faster and more effective, with a glimpse into the experimentation of AI agents.

In the era of generative artificial intelligence, the real challenge is not just creating content but ensuring its authenticity and human value. But how can we measure it. Here, I will exclusively present S-AI, the Schonhaut Authenticity Index—a new standard that measures the degree of content authenticity by analyzing not only the final output but the entire creative process. An opportunity to stand out and build trust in a world increasingly dominated by AI.

The prospect of Artificial General Intelligence (AGI)—a hypothetical superintelligent AI capable of surpassing human abilities in every domain—is often used as a narrative tool to generate hype and attract investments. In this interview, we will explore how such futuristic scenarios influence public debate, research, and business decisions, shedding light on the real challenges and opportunities associated with AI development.

Join us as we embark on a journey through the practical applications of artificial intelligence in data analysis, sourcing from real-life case studies curated by our research team. We'll delve into the APIs and their capabilities in delivering actionable insights, providing a technical perspective on the opportunities and challenges of implementing AI in both qualitative and quantitative data interpretation, specifically focusing on insights derived from User Research.

AI Experience (AIX) urges us to look beyond the noise and reconsider AI's role in our daily lives. Rather than focusing on AI as a tool for delivering products or automating tasks, AIX centers on its real-world impact on people. While AI adoption struggles with issues of scale, trust, ethics, and its failure to address specific human needs, AIX offers a framework for crafting purposeful, human-centered experiences by emphasizing four key principles:  Specificity (to make AI work for each of us and respond to individual needs) ; Trust (to make AI’s outputs reliable, safe, and explainable); Attention (to have AI prioritize what matters to us rather than others’ goals and priorities); and Agency (to preserve our freedom and free will). AIX envisions AI as a partner that amplifies human intent, creating experiences that enrich our lives rather than diminishing them.

Artificial Intelligence is revolutionizing the world of cinema and digital content, from the creative process to production. In this panel, experts from RAI Cinema, Banijay, Fantomatica, and Slim Dogs will discuss how AI is transforming storytelling, post-production, and distribution, exploring the opportunities and challenges of this innovation. An unmissable discussion on the intersection of technology and creativity in the future of audiovisual production.

Within the corporate environment, Nunzio Fiore, CEO of Memori, and Massimo Chiriatti, CTO of Lenovo Italy, will present the results of a joint research project demonstrating how AIsuru is redefining the approach to enterprise conversational AI.The talk will showcase how AIsuru enables:Orchestration of open-source language models on on-premise infrastructures, ensuring full data control;Deployment of conversational agents across web platforms, IoT devices, and virtual environments while maintaining enterprise-grade performance;Integration with enterprise systems through function calling and custom APIs;Scalable implementations based on workload demands and available hardware resources.Through real-world use cases and benchmarks, the presentation will cover:The platform’s architecture and its integration with open-source models;Optimization strategies to maximize throughput and response quality;Implementation patterns for balancing load and resources;Guidelines for infrastructure sizing in enterprise contexts.

In conversation with Pietro Minto, we will explore how artificial intelligence is transforming fact-checking and the role of social platforms. With the introduction of Meta’s 'Community Notes' system—supported by algorithms and user contributions—questions arise about transparency, reliability, and misinformation. This interview will examine the opportunities and risks of these new models and the future of editorial responsibility.

Integrating artificial intelligence into business processes is a necessary step toward the future. For a modern company, AI represents an essential, irreversible, and continuously evolving change. While every organization can apply AI across various contexts, it must first acquire the skills needed to become self-sufficient in this new landscape. TreCuori S.p.A. Società Benefit has successfully navigated this transformation, applying AI to many of its business processes and achieving significant, tangible results. Now, the company is ready to share its experience with other businesses, offering highly practical and hands-on training to help them embark on a revolutionary journey toward innovation.

There are only 5 applications to realize ROI: large language models (LLMs) have become the foundation of AI, transforming how organizations and individuals engage with technology. This impressive range of capabilities showcases remarkable versatility across a surprisingly narrow set of everyday use cases, from optimizing business processes to sparking creative inspiration. These powerful tools have much to offer. However, they can create value for only five classes of use cases in the enterprise. In this article, we explore these five core applications of LLMs—Knowledge Management, Process Automation, Workflow Optimization, Idea Generation, Summarization, and Creative Content Generation—that illustrate the power of this paradigm shift in technology and the significant need for responsible and sustainable application.

Daniele Barca, Dean of Modena Secondary School, will present the Lucy Program, an innovative educational project developed in collaboration with Ammagamma, aimed at creating an artificial intelligence (AI) curriculum for middle schools.

From Keith Haring’s unfinished work to Nvidia CEO Jensen Huang’s vision of the AI ​​curve, to the San Francisco apartment where OpenAI was born: ten iconic images that contain just as many stories about generative artificial intelligence. Through this visual journey, we will explore the evolution and impact of a technology capable of imitating human creativity and opening the doors to economic opportunities quantifiable in trillions of dollars.

The AI Index, led by a diverse team of some of the world’s leading AI thought leaders, is a comprehensive initiative that tracks and measures the progress of Artificial Intelligence (AI) technologies. This presentation provides an overview of the latest trends in AI as told by the 2024 AI Index report. This talk will cover AI from a wide range of perspectives, including trends in technical performance, the economy, policy, ethics and public opinion. Learn about AI from the very same report that has informed some of the world’s leading policymakers, researchers and CEOs.