E-Commerce Stage

The world of e-commerce is constantly evolving, driven by technological innovation and consumer behavior analysis. This room delves into the most advanced strategies for creating personalized shopping experiences, optimizing digital platforms, and leveraging AI to enhance logistics, marketing, and the customer journey. An opportunity to discover how to turn online commerce into a competitive advantage in the global market.
Note: The program is still being finalized and may be subject to changes.

E-Commerce

Room Hosting

Luigi De Seneen
Luigi De Seneen
Marketing Movers
CEO
27 feb 12:20 - 13:00
40 min
The Italian Economy and AI: +8% Annual GDP Growth Forecast by 2030By 2030, AI is expected to contribute an annual +8% increase to Italy's GDP. Part of this acceleration will be driven by the transformation of e-commerce, which is set to radically change its business model.Before this shift, we will witness a significant productivity boost across roughly twenty internal processes, such as:5% reduction in warehouse costs through AI-driven sales forecasting.80% decrease in product image production costs.20% increase in online food delivery sales enabled by voice-driven e-commerce.Translation cost reductions from 12 cents per word to 2 cents, combining AI with human review.The rules of the game are changing, and those who fail to adapt will risk being left behind.
27 feb 14:00 - 14:40
40 min
A  study by FIND revealed that, between 2019 and 2023, the time between discovering a product and purchasing it in Italy increased by 30%. This significant rise is linked to the growing desire to find more information about potential purchases, coupled with the challenge of accessing truly relevant and decisive insights. Today, tools like ChatGPT, used as search engines, and new generative search engines like Perplexity aim to reduce the time from discovery to purchase by providing precise and personalized answers. This speech will present fresh data on how Italians are leveraging these tools to buy products and services more easily and quickly—both online and in-store. It will also explore what companies need to know to seize the opportunities offered by this new era of search-driven commerce.
27 feb 14:50 - 15:30
40 min
AI is no longer an option: it’s the tool that is redefining the way we manage eCommerce on a daily basis. It’s the partner you can brainstorm marketing strategies with, the one to help define content plans and optimize your catalog. In this talk, we will explore how an eCommerce manager or store manager can leverage AI to increase conversions, reduce costs, and scale their business. You’ll discover which tools you can integrate into your work right away to be faster and more effective, with a glimpse into the experimentation of AI agents.
27 feb 15:40 - 16:20
40 min