Content Stage

AI is revolutionizing the production of written and visual content, unlocking new possibilities for creatives, publishers, and media professionals. In this room, industry experts will explore how artificial intelligence is transforming writing, image and video generation, automated editing, and the creation of interactive content. A deep dive into the technologies redefining how we conceive, produce, and consume digital content.
Note: The program is still being finalized and may be subject to changes.

Content

Room Hosting

Terry Bertelli
Terry Bertelli
Imprenditrice digitale & Social Media Specialist
Code me green srl
26 feb 11:40 - 12:00
20 min
26 feb 12:00 - 12:20
20 min
Artificial intelligence is revolutionizing the world of content creation, offering increasingly advanced tools for generating text, images, and videos. But does this evolution represent a threat to content creators or an opportunity to innovate and enhance their work?In this talk, Luca Gervasi, Brand Ambassador at Monge, will share his experience in the world of marketing and content creation, exploring the relationship between AI and creativity. We will discuss how AI tools can support influencers and brand ambassadors in data analysis, content creation, and community management.Alongside Luca’s perspective, Monge will share its own insights on how AI can be integrated into a brand’s marketing and communication strategies. We will delve into how artificial intelligence is impacting the pet food sector and how a brand can leverage it to build an even stronger connection with its audience.We will also address an increasingly relevant question: can AI truly replace the human touch in content creation? Or is the future of creators a blend of automation and authenticity?A talk designed for marketers, brands, and content creators who want to understand how to make the most of AI without losing the human touch that makes every story unique.
26 feb 12:30 - 13:10
40 min
In this talk, we will explore how generative artificial intelligence is revolutionizing the content creation process, with a particular focus on ChatGPT, Perplexity, Gemini, and other cutting-edge AI tools. Through a series of concrete examples and case studies, we will discover how these tools can drastically improve the productivity of content creators, marketers, advertisers, and communication professionals.The talk will offer an in-depth overview of the capabilities of several generative AIs, highlighting their distinctive features and recent updates that make them indispensable for anyone who produces content daily. We will explore how these tools can be used at every stage of the creative process—from initial brainstorming to the production of the final content—covering research, multimedia generation, and optimization.We will present practical examples of how to effectively integrate these AI tools into your daily workflow, creating synergies between different platforms to maximize productivity. Additionally, we will discuss real-world case studies of companies and creators who have significantly increased their efficiency by using a combination of these AI tools, with concrete data on improvements in terms of time saved and the quality of the content produced.
26 feb 14:10 - 14:50
40 min
Griptape Agents, integrated into ComfyUI, introduce an advanced framework for creating Agents to automate pre-production for visual content creation. By leveraging powerful tools, Griptape simplifies the management of critical roles such as storyboarding, narrative consistency, and dynamic subject updates in shots, automating content management for campaigns or video pre-production. Local content creation ensures protection for industrial assets while offering a secure ecosystem that harnesses the potential of tools like Flux, Sana, Cosmos, LTX, Hunyuan, and the limitless ComfyUI ecosystem.
26 feb 15:00 - 15:40
40 min
In this session, we’ll explore MidJourney, the most advanced tool for image generation to date, starting from the basics and progressing to its most advanced functionalities. Together with Jacopo Perfetti, co-founder of PromptDesign.it, we’ll learn how to generate photographs and illustrations, apply various styles, lighting, and framing techniques, and edit images effectively.
26 feb 15:50 - 16:10
20 min
26 feb 16:10 - 16:30
30220 min
La robotica dà un corpo all’intelligenza artificiale, rendendola capace di interagire con l’uomo in modo naturale e tempestivo. Nell'intervento si discuterà di come presso l'Istituto Italiano di Tecnologia vengono sviluppati robot collaborativi e dispositivi assistivi che si adattano dinamicamente e anticipano i bisogni umani, incarnando il futuro delle interazioni uomo-macchina, includendo sistemi di apprendimento ibrido e ottimizzazione per robot collaborativi mobili e a base fissa.