AI Tool & Business Stage

Fast insights on tools, products and innovation:rapid micro-talks presenting provocative ideas, emerging trends, and new tools.
Note: The program is still being finalized and may be subject to changes.

AI Tool & Business

Fast insights on tools, products and innovation:
rapid micro-talks presenting provocative ideas, emerging trends, and new tools.

Room Hosting

Greta Lomaestro
Greta Lomaestro
Consulente Digital Marketing e Comunicazione
Grace Consulting
Elisabetta Delponte
Elisabetta Delponte
Comunicazione scientifica
Arpal
21 JANUARY
22 JANUARY
21 jan 08:30
21 jan 13:30
22 jan 08:30
22 jan 13:30
21 jan 11:10 - 11:30
20 min
In a data-driven corporate context, the ability to access and understand information assets represents a crucial factor for success. Starting from the need to democratize and enable business users to interact directly with data, we designed a virtual assistant that leverages a chatbot interface to allow natural language queries of the corporate Data Catalog. Thanks to its knowledge of key business concepts, Steward is able to guide the user in data navigation by performing functional field searches, mapping between systems, and supporting the management of data requests.
21 jan 11:30 - 11:50
20 min
AI is not a buzzword — it’s an everyday tool. In this session, we’ll share how we use it to enhance design, development, and internal processes, and how we integrate it daily into our clients’ projects, turning it from yet another promise into a real driver of efficiency, impact, and tangible value.
21 jan 12:00 - 12:20
20 min
In the age of hyper-distraction, capturing a customer requires speed. A simple chatbot is no longer enough; you need a fully orchestrated team of AI Agents. In this practical session, Roberto Caporale will showcase a high-impact live demo: from lead generation to the simultaneous activation of Email, WhatsApp, and a real AI-managed voice call. Discover how to use Low-Code to build this "sales machine" from scratch and scale your business in 2026.
21 jan 12:20 - 12:40
20 min
We are entering the era of cognitive automation. But which solution should you choose? This talk examines the three main classes of agentic solutions: ready-to-use agents, which offer immediate operability with no technical skills required; programmable agents, which balance flexibility and ease of deployment; and fully custom-built agents, which provide maximum control and personalization at the cost of engineering complexity. Through use cases and a decision matrix, we will explore when each approach represents the optimal choice, analyzing trade-offs in cost, time-to-market, scalability, and governance. The goal is to equip decision makers with the tools needed to make informed choices that align technical solutions with business objectives.
21 jan 12:50 - 13:10
20 min
Superior prompts do not create a lasting advantage, and current platforms remain highly interchangeable. Real value emerges when AI is used to organize knowledge through ontologies and knowledge graphs, making corporate and firm memory accessible, searchable, and cumulative. A talk on why knowledge management and semantic structuring are the true core of scalable AI strategies.
21 jan 13:10 - 13:20
10 min
In a market where AI is profoundly changing marketing and communication, solid skills are needed, not just tools. This session presents the University Master's in Digital Marketing & Communication Strategy, created by Uninettuno International Telematic University and Search On Media Group. A program that integrates academic vision and a professional approach to train marketers capable of using AI strategically. Discover the Master's and request information about the new edition.
21 jan 14:30 - 14:50
20 min
ChatGPT, Copilot, Gemini, and the new AI-powered engines are rewriting the rules of online visibility. In this talk, we’ll explore how to understand whether your brand is being mentioned (or forgotten) by artificial intelligence, how to monitor your presence, and what you can do to improve it. A new frontier of SEO, where the key question is simple: does AI talk about you — or about your competitors?
21 jan 14:50 - 15:10
20 min
The talk explores how agentic AI and GenAI can improve business processes when integrated into operational workflows and enterprise systems. Drawing on Abstract’s experience, it discusses real-world use cases and the impact on operations, process quality, and interaction with users and stakeholders.
21 jan 15:20 - 16:00
40 min
21 jan 16:00 - 16:20
20 min
The talk will demonstrate how the Bytek Prediction Platform enables advanced use of first-party data through a zero-copy architecture that can unify, enrich, and activate information without introducing operational complexity. Three cases will be presented: the adoption of Value Based Bidding for Fluida, personalization through Interest Modeling in the Wellmakers project, and omnichannel optimization with predictive models applied to Iper La Grande i, highlighting how these approaches accelerate the time-to-value for marketing teams.
22 jan 11:10 - 11:30
20 min
In the talk “The Cloud in the AI Era,” Gabriele Gaetano Fronzé explores how artificial intelligence is transforming cloud infrastructure and why the future requires unified, sovereign, and lock-in-free architectures. From the role of the lightweight hypervisor to the distributed management of workloads, the talk illustrates how to build agile, scalable ecosystems that are truly ready for AI.
22 jan 11:30 - 11:50
20 min
How are Italian companies really using AI? No theory—just real cases. Together, we’ll look at concrete implementations of AI agents across different sectors: what works, what doesn’t, and, most importantly, what it takes to move from “we want to try AI” to having agents that work every day.
22 jan 12:00 - 12:20
20 min
The Agentic Era is redefining Customer Experience (CX). Luca Ciaraffo presents the ‘Productivity without Complexity’ vision, showing how Freshworks’ native AI (Copilot, Virtual Agent, and vertical features) enhances customer support efficiency. The talk—packed with demos and practical takeaways—promotes Augmented Intelligence (humans at the center of AI), creating a ‘Super Human’ customer service. A must-attend session for C-level executives and professionals seeking solid investments for 2026.
22 jan 12:20 - 12:40
20 min
At this point in the AI era, companies face two critical challenges: models that are too general to be useful in business processes, and the growing need to protect increasingly valuable data. In our talk, we will show how ReQurv addresses this paradigm shift with a complete AI ecosystem consisting of private AI, an agentic Hub connecting different business areas, and a proprietary infrastructure with shared computing power ready for the future, Hive.
22 jan 12:50 - 13:10
20 min
Iris AI enables managers and decision-makers to query company data in a direct and immediate way, using natural language, with no preliminary training or lengthy initial assessments.During the session, we will analyze a real-world case of a Sales Director using AI to obtain reliable, real-time insights and act more quickly on business decisions.We will also explore how artificial intelligence can support the sales force, both in preparing for sales meetings through targeted suggestions and in improving closing capabilities.At the end of the talk, attendees will be able to access a 30-day free trial of Iris AI.
22 jan 14:30 - 15:10
40 min
Why do AI agents fail? It’s not a technology problem, but a design one. Service Design provides a framework for designing agents that actually work: journey mapping, touchpoint design, and integration into existing workflows. MCP servers are the key infrastructure for connecting agents to data and external services, enabling the creation of new experiences that renew software through new interaction models. From blueprint to production: a systemic approach using Figma, Claude Code, Replit, and vibe coding.
22 jan 15:20 - 15:40
20 min
Shadow AI arises from the need for speed: when ‘official’ AI is slow, people work around the rules. Galene.AI democratizes on-premise generative AI while ensuring data and model sovereignty, security, and compliance. With No-Code Agents, an API Portfolio for local development, and Workflow Automation, we enable rapid yet governed adoption—distributed innovation that is auditable and under control.
22 jan 15:40 - 16:00
20 min
AI is reshaping people management, helping leaders save time on admin work and invest more in listening, coaching, and team development. Drawing from his experience at Ferrero, Reckitt, Impress, and now leading 180 people at Factorial, Nicola will share how integrated AI tools have made his leadership more human, strengthening connection and impact.
22 jan 16:00 - 16:20
20 min
Filling out a form to leave your email address is one of the most boring experiences in digital marketing. In this talk, we explore how AI and agents can rethink the processes behind lead generation, transforming a passive action into a fun, personalized, and branded experience. A concrete example of how AI, through process-designed agents, goes beyond automation: it orchestrates flows, decisions, and experiences, creating real engagement and a genuine relationship with the brand.